Adidas and Prada are once again teaming up for an NFT collaboration; building on the success of their previous legendary fashion partnerships.
The Adidas x Prada NFT will be formally introduced on January 24th at 8:00 AM (EST), according to the information on their website. There will be more than just shoes this time around thanks to the partnership which all began with a line of white Superstar footwear imprinted with the Prada mark in 2019.
Into the Metaverse
Adidas Originals’ first NFT launch, titled “Into the Metaverse,” would grant NFT holders access to special Adidas Originals services and products, including digital attire and accessories for the game world known as The Sandbox.
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Additionally, Gmoney’s trademark orange beanie will be in the collection, in addition to other co-branded apparel and accessories. Those who own “Into the Metaverse” NFT will also get their hands on the digital and physical wearable that comes with it.
We chose this “mintpass-style” approach so that secondary market buyers understand if ITM NFTs have already been redeemed for physical products, and what they remain eligible for.
Updated FAQ and physical product redemption window dates are coming soon.
— adidas Originals (@adidasoriginals) January 19, 2022
“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open Metaverse.”
– Erika Wykes-Sneyd, Adidas VP (Marketing and Communications)
- The very first Re-Nylon line is a five-piece selection of bags and belts made from repurposed nylon. It was unveiled in 2019 by Prada. The crossbody bag has also become a popular trend among street-style celebrities and influencers.
- Moreover, all of the Adidas x Prada Re-Nylon collection’s items are made from recycled nylon and leather. This includes the three-stripe zip-up jackets and Saffiano-lined backpacks that are a signature of the Prada brand.
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