AMD To Launch RDNA 3 This Year; Hopes To Meet Market Demand

AMD is a major player in the world of technology, particularly in the video game industry. They manufacture the heart of the PlayStation 5 and Xbox X/S, as well as PC gaming processors and graphics cards.

Investors recently met with the company’s president, Dr. Lisa Su, to discuss the brand’s successful year in 2021. Compared to 2020, the company’s sales grew by 68%. The price of graphics has gone up, as well as the demand from both consumers and businesses. There’s also a need from huge corporations like Sony and Microsoft for this technology.

Image Courtesy of AMD

Even if the company’s financial performance is excellent, Dr. Lisa Su believes that market analysts undervalue the company’s capabilities in the graphics card industry. To be precise, new Ryzen CPUs with Zen 4 architecture and a new GPU with RDNA 3 architecture will be available this 2022.

“We feel good about the progress we’ve made in PCs and we’ll continue to ensure that we’re matching sell in with sell out so that there is not inventory build-up in the business.”
– Dr. Lisa Su, AMD President & CEO

Dr. Lisa Su, AMD President & CEO (Image Courtesy of Paul Sakuma)

It is not necessarily a given that AMD’s supply chain will return to normal this year, despite the fact that the price of graphics cards has already begun to fall. The availability of these products in stores, on the other hand, will be far more straightforward (and if Sony and Microsoft put more consoles on sale). After a while, everything will return to normal and costs will be closer to what manufacturers propose, but there is still a long way to go.

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