Some fans got sad when they heard that Blizzard has plans to get rid of the Battle.net name after two decades of it online. Others were cool and letting it off: it’s new name doesn’t matter anyway. It’s always going to be called B.net. After hearing its fans’ thoughts, the video game developer has decided to scrap its plans. The team said they changed their decision, because they understand that names matter, and that Battle.net “represents years of shared history and enjoyment, community and friendship.”
This solves one of the issues the company wanted to address, since “Battle.net” alone makes it sound like the platform is a separate brand. Blizzard is keeping fans ‘who’ve been around for years’ happy. It’s also saving itself from the trouble of thinking of a new name that might never reach Battle.net’s level of recognition. The company also plans to rework its logo to reflect the change.
Blizzard entertainment stated “Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net“.