CD Projekt Red Discusses Cyberpunk 2077’s Release In China

Cyberpunk 2077

During CD Projekt Red’s FY19 Q1 earnings call today, company president Adam Kiciński discussed the company’s trade practices and business in China and how it could affect the release of Cyberpunk 2077 in the country.

Answering a question by Grzegorz Suteniec from Polish business newspaper Puls Biznesu regarding the intensification of the trade conflict with China, Kiciński said, “If there is a full ban on platforms such as Steam and GOG, then there might be an impact. That much is certain, since – for example when we look at Steam sales of The Witcher 3 – China is pretty high up on the list. Overall, however, the Chinese market does not account for a major portion of our earnings. We are working on expanding our presence there, but all three parts of The Witcher were geared towards western markets. The first product for which we specifically considered a Chinese release was GWENT, but that doesn’t contribute much to our results as of now.”

Kiciński then talked about the release of Cyberpunk 2077 in China and put down his speculation regarding its sales. “Concerning Cyberpunk, it should be said that during the first year following release, when the product is offered at full price, the western markets are also expected to remain dominant,” Kiciński said. “Digital sales in China ramp up over time and generally involve PC editions, while sales of console editions lag far behind. Thus, we’re talking about a product that has already been discounted once or twice compared to its release price, and then only about the PC edition. I don’t expect this situation to have a major effect on our earnings.”

Yesterday we reported how CD Projekt Red CFO Piotr Nielubowicz commented on the development of Cyberpunk 2077 and said its development “is proceeding at full speed.” This year at E3, CD Projekt Red will have two presentations concerning Cyberpunk 2077, one for the public and one behind closed doors for those who were lucky enough to get an appointment. The private presentation will be an hour-long.

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