The Star Wars: Battlefront II controversy took the entire gaming community by storm. Gamers hated how EA was implementing its “microtransaction-based revenue model” on games ruthlessly. Seriously, we have had enough of it. After the happening, EA pulled off all of their in-game transactions from the game, make it a completely microtransaction-free game. Now, EA CFO Blake Jorgensen has responded once again. What does he say? Let us find out.
Blake Jorgensen, CFO at EA spoke today at the 37th Nasdaq Investor Conference, describing the company’s experience with the controversy. He said, “It’s been a great learning experience for us; we consider ourselves a learning organisation. If we’re not learning, that means we’re failing in some way and we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games.”
Jorgensen also explained something similar at the end of November right when they removed microtransactions. He said, “If we’re not making some mistakes along the way and learning from them, that’s when you should worry about us.”
“The reality is there are different types of players in games. Some people have more time than money, and some people have more money than time,” he said. “You want to always balance those two.”
Many people might argue, “why are people getting mad at secondary items?”. The answer to that is, Battlefront II’s loot boxes had items that played a prominent role in enhancing the gameplay. Players could get items and heroes, which require never-ending hours to unlock, by paying for them. Take Darth Vader for example. To read the whole story, click here.
EA did learn a good lesson, thanks to the gamers’ riot. However, as confirmed by Jorgensen, microtransactions will make a comeback. Will they be implemented in the exact same ways, or we’d see some crucial changes? That, we’ll know very soon.
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Until next time, Happy Gaming!