Shark Tank: Gatsby Chocolate’s $500k Deal and Where to Buy Their Irresistible Chocolates

Shark Tank Gatsby Chocolate's $500k Deal and Where to Buy Their Irresistible Chocolates

If you’re a fan of indulging in sweet treats but dread the calorie count, Gatsby Chocolate might just become your new best friend. This innovative low-calorie chocolate brand recently took center stage on the 15th season premiere of “Shark Tank,” and the world is taking notice.

With co-founders Doug Bouton, who was also behind the successful Halo Top ice cream brand, and his brother Ryan Bouton at the helm, Gatsby Chocolate is poised to revolutionize the chocolate industry.

A Sweet Pitch in the Shark Tank

On the latest episode of “Shark Tank,” Doug and Ryan faced a formidable panel of sharks, including Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and special guest Shark Candance Nelson. The brothers came seeking a $500,000 investment in exchange for 5% of their company.

  • Lori and Mark put forward an intriguing offer: $250,000 along with a $250,000 loan at 20% interest.
  • Additionally, the sharks wanted an escalating interest rate structure that would rise to 30% at $10 million in sales and 40% at $20 million in sales.

Low-Calorie Delight

What truly sets Gatsby Chocolate apart from its competitors is its remarkably low-calorie count. For many chocolate lovers, the fear of piling on extra pounds can be a deterrent. However, these chocolate bars aim to alleviate those concerns. According to the brand, it boasts the lowest calorie count of any chocolate available, with roughly half the calories of major brands.

  • With each Gatsby Chocolate bar divided into three servings, you’re looking at a mere 60 to 70 calories per 30 grams of chocolate.
  • In comparison, a 30g Lily’s Creamy Milk Chocolate bar has 130 calories per serving.
  • Meanwhile, a 4.8-ounce Ghirardelli Milk Chocolate Sea Salt Caramel bar racks up a whopping 680 calories. By these calculations, you could enjoy an entire Gatsby Chocolate bar for roughly the same calorie intake as a single serving of comparable brands.

Where to Find Gatsby Chocolate

Now that Gatsby Chocolate has secured a deal on “Shark Tank,” where can you get your hands on this low-calorie delight? Fortunately, it’s readily available at various retailers including:

Walmart Safeway
Albertsons Vons

In fact, according to the company website, they are the number one reviewed chocolate on Walmart.com. For those who prefer online shopping, Gatsby Chocolate is also available on Amazon, albeit in bulk quantities. A pack of 12 bars is priced at $64.92.

Gatsby Chocolate Available Flavors

  • Gatsby Chocolate offers a diverse range of flavors, including Sea Salt Extra Dark Chocolate (vegan), Almond Dark Chocolate, and Cookies & Cream, which happens to be their best-selling product.
  • They also have Dark Chocolate Peanut Butter Cups, a plant-based option for peanut butter lovers. Don’t forget to keep an eye out for their Fudge Brownie, another crowd favorite.
Gatsby Chocolate Flavors
Image Courtesy of Gatsby Chocolate (Facebook)

The company’s Facebook page hints at exciting new products on the horizon, including a tantalizing peanut butter madness chocolate bar. And for those who want to make the most of the Shark Tank buzz, Gatsby Chocolate is currently running a special promotion: sign up with your cell number, and you’ll receive one free chocolate bar when you purchase two at your local retailer.


Gatsby Chocolate is not just another chocolate brand; it’s a game-changer for chocolate lovers who want to indulge without guilt. With its impressive pitch on “Shark Tank” and its expanding product line, it’s clear that Gatsby Chocolate is on a trajectory to sweet success. So, why wait? Head to your nearest store or go online to savor the delicious, guilt-free goodness of Gatsby Chocolate today.

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