TikTok: Countries with the most Users 2023 – Ranked

TikTok Countries with the most Users 2023 - Ranked

TikTok took the internet by storm since its launch in 2016, quickly becoming one of the most popular social media platforms among the younger generation. With its catchy tunes, dance challenges, and viral trends, TikTok successfully captured the attention of millions of users worldwide. As we look toward the future, it’s interesting to see which countries have the most TikTok users in 2023.

In this article, we’ll explore the top countries and why they have such a high user base. From the United States, where the app has faced scrutiny from lawmakers, to Brazil, a huge market for social media, we’ll take a closer look at the countries that are embracing TikTok and making it a cultural phenomenon. So, whether you’re a fan of the application or just curious about its global impact, read on to discover the countries with the most TikTok users in 2023.

Most TikTok Users of Countries in 2023

TikTok’s user base continues to grow at an impressive rate. In numerous data statistics websites, January 2023 is the recent update of the TikTok users per country. The active users below are all aged 18 and above, and the results were surprising. Let’s take a closer look at the top 5 countries and why they have such a high number of TikTok users.


Our CEO Shou shares his thoughts about the recent congressional hearing and everything TikTok is doing to make it a safe place to connect, create, share and learn.

♬ original sound – TikTok – TikTok

1) United States: 113.3 Million Active Users

The United States takes the top spot with over 113 million active users aged 18 and above. TikTok’s popularity in the US can be attributed to several factors. Firstly, the app’s viral challenges and entertaining content have captured the attention of younger generations, making it a favorite among teenagers and young adults.

  • The COVID-19 pandemic has led to an increase in screen time, and TikTok has been a go-to source of entertainment for many up to this time. Finally, the app’s use by celebrities and influencers has also contributed to its popularity The United States has a huge population to start with, and it makes sense why they have the most users of TikTok in 2023.
RELATED NEWS: TikTok CEO reveals what could happen if U.S. Bans TikTok

2) Indonesia: 109.9 Million Active Users

Indonesia is the second-largest market for TikTok with over 109 million active users aged 18 and above. The app’s popularity in Indonesia can be attributed to the country’s young and tech-savvy population. The app has become a cultural phenomenon in Indonesia, with users creating localized content that reflects their culture and traditions.

  • TikTok has been a source of income for many Indonesians and everyone around the globe too, with influencers and content creators earning money through brand collaborations and sponsored content.
Countries Most TikTok Users 2023, tiktok search
Screengrab Courtesy of TikTok via YouTube

3) Brazil: 82.2 Million Active Users

Brazil takes the third spot with over 82 million active TikTok users aged 18 and above. The app’s popularity in Brazil can be attributed to the country’s large population, with over 50% of the population under the age of 30. 

  • The app’s algorithm has been successful in showcasing localized content, leading to a surge in popularity. TikTok’s been greatly utilized as a marketing strategy and campaign there.
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4) Mexico: 57.5 Million Active Users

Mexico is another country where TikTok’s popularity has surged in recent years, with over 57 million active users aged 18 and above. Furthermore, the app’s success in Mexico can be attributed to the country’s young population and the rise of social media influencers.

5) Russian Federation: 54.9 Million Active Users

Lastly, Russia has over 54 million active TikTok users aged 18 and above, making it one of the largest markets for the app. TikTok became a platform for political satire and social commentary, which has helped it gain popularity which increased the number of users as well.

Most TikTok Users 2023, tiktok logo
Image Courtesy of TikTok

The Runner-ups with the most TikTok Users in 2023

TikTok has become a platform for local creators to showcase their talents, gain recognition, and promote their products. Certainly, the entertainment and knowledge side of TikTok surely captures its audience. This led to global power, and here are the other countries with the most TikTok users in 2023.

6) Vietnam 49.9 million active users
7) Philippines 43.4 million active users
8) Thailand 40.3 million active users
9) Turkey 29.9 million active users
10) Saudi Arabia 26.4 million active users


OTHER NEWS: Buying Followers on TikTok, Instagram, and Twitter: Is it legal?

If you have any questions about TikTok, you can share them with us in the comments below. Until then, stay with us here at Spiel Times for more content.

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SOURCES: Datareportal, Oberlo

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