Are you ready to bid goodbye to your old and favorite Tweeting application? The blue bird app, which is getting hard to identify each day due to its frequent changes, will lose a significant part of its identity soon. Twitter’s owner Elon Musk has announced that he will scrap the blue bird logo of social media and change it with ‘The X.’
Yesterday, Musk announced that the logo would change on Monday before stating that it would change the same day after posting a short video with a flickering “X.” Soon enough, the domain ‘X.com‘ that was returned to the entrepreneur in 2017 began redirecting to Twitter. However, if you’re wondering what ‘The X’ represent, let us find out.
What does Elon Musk’s ‘X’ mean?
𝕏
— Elon Musk (@elonmusk) July 24, 2023
The shift from the bird image that has become synonymous with social media is one of the major changes Elon Musk is headlining after he bought Twitter for $44 billion last year. As per his latest Tweet (X), the alphabet ‘X’ represents the imperfections in us that make everyone unique. Adding that, soon, the users will bid farewell to the Twitter brand and all the other birds.
- Twitter’s CEO Linda Yaccarino also mentioned the changes the logo will bring to the microblogging platform by making it more open for ‘goods, services, and marketplace opportunities.’ She also shared that artificial intelligence will power this change, transforming ‘the global town square.’
Elon Musk says if done right, X would become half of the global financial system. pic.twitter.com/HoslcIxRiP
— Watcher.Guru (@WatcherGuru) July 24, 2023
Elon Musk recently placed a threshold on the app’s usage, which limits the total Tweet per day, garnering backlash. He also included the high viewing threshold behind a paywall of $8 per month to grow the app’s revenue. The app suffered financially after Musk took over the company and laid off three-fourths of its workforce to avoid bankruptcy.
- In May, Musk engaged Yaccarino, the chairman of advertising and partnerships at NBC Universal, to lead the platform. As per NBC News, the decision came in light of advertisers leaving the platform after Musk opened the gates towards hateful or offensive content. His recent change seemingly appears to patch the ties with the advertisers and re-establish the platform as a choice.
- Meanwhile, Twitter is facing competition from Meta Threads launched this month. The Instagram-based Twitter alternative is becoming popular for many with a greater word limit. According to its head, Adam Mosseri, over 100 million people joined the app within a week of its launch.
Netizens’ Reactions to ‘The X’
X IS COMING
— Elon Musk (Parody) (@ElonMuskAOC) July 24, 2023
Netizens were accustomed to changes after Elon Musk brought Twitter started to discuss and joke about the rebranding. Some netizens asked what would replace the word ‘Tweet’ after the app scraps the blue bird, and Musk suggested an ‘X.’
- Many expressed concerns about the generic alphabet as it can overlap with many brands, including a Japanese rock band and illegal sites that often use ‘X’ in their names. Check out the reactions below:
So let me get this straight, Elon & his new CEO’s pitch is that the rebrand to X is just the first step in a global online banking ‘interactive system’ run by AI and in the hands of Musk? Man, where do I sign up, that is so gonna work out amazingly well. @elonmusk
— NoelCaslerComedy🌙 (@caslernoel) July 23, 2023
Japanese Twitter users are noting that the decision to replace the iconic Twitter brand name with the letter "X" could turn Twitter Japan into "X Japan." It's a name that has been used for decades by one of Japan's most famous rock bands. pic.twitter.com/BOgvvLdZkd
— Jeffrey J. Hall 🇯🇵🇺🇸 (@mrjeffu) July 24, 2023
Taking one of the most recognizable brand names in the world and changing it to X is unfathomably dumb. Sounds like a porn site and the logo looks like the emblem to a bad Call of Duty gamebattles team from 2008 https://t.co/FeAhyhR7S6
— Charlie (@MoistCr1TiKaL) July 23, 2023
Overall, the netizens aren’t too keen on the rebranding and wonder if it was necessary. Many netizens also doubt whether ‘The X’ will change the image the app has attained from the chaos in the past year. ‘What’s in a name’ and in what other aspects will Twitter face altering with the rebranding remains to be seen.
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