Where to find BT21 stores to buy BTS Merch?
BTS merch can be found in BT21 stores (Image via Twitter/ @btsdiariess / BT21)

BTS is undeniably headed towards global hegemony by dominating Billboard charts and fans’ hearts. Anything remotely connected to the South Korean boy band hypes the netizens because of their mighty ARMY. The BT21 business was established due to the unmatched success of BTS and offered upscale BTS goods through physical and online stores worldwide.

RJ (Jin), Shooky (SUGA), Mang (J-Hope), Koya (RM), Chimmy (Jimin), Tata (V), Cooky (Jungkook), and Van (ARMYs) are the eight characters who make up the well-known brand BT21. The group members can frequently be seen posing with cute figures. Each character was developed by BTS and Line Friends as part of their Line Friends Creators Project in 2017 and embodied a member of BTS in some way.

For newly-welcomed ARMYs, these BT21 stores provide clothing, T-shirts, personalized face cushions, neck cushions, and soft toys. All of these are considered official merchandise of BTS too!

BT21 stores around the world

BT21 stores became extremely popular
BT21 stores became extremely popular (Image via BT21)

Where can you find these lovely BT21 shops to fulfill your BTS dream? We’ve put together a list of all the BT21 stores and their locations around the world. In total, and as of this writing, there are eight BT21 stores to cop your favorite BTS merch, so come and visit them if you can.

1. Seoul, South Korea

a) Hongdae Flagship Store

  • Address: 141, Yanghwa-ro, Mapo-gu, Seoul

b) Gangnam Flagship Store

  • Address: 437, Gangnam-daero, Seocho-gu, Seoul

c) Play Insadong store

  • Address: 49, Insadong-gil, Jongno-gu, Seoul

2. Tokyo, Japan

  • Address: 4 Chome-31-12 Jingumae, Shibuya City, Tokyo 150-0001

3. Shanghai, China

a) Soho Fuxing Plaza

  • Address: SOHO Fuxing Plaza, 388 Madang Rd, Xintiandi, Huangpu Shanghai 200021

b) Wujiaochang branch

  • Address: 36 Guobin Rd, WuJiaoChang, Yangpu, Shanghai 200021

4. London, United Kingdom

a) Oseyo Chinatown Branch London,

  • Address: 73-75 Charing Cross Rd, London WC2H 0NE, UK

b) Artbox Covent Garden

  • Address: 44-46 Shelton St, London WC2H 9HZ, UK

c) Sokollab Soho Store

  • Address: 19 Soho Square, Soho, London W1D 3QN, UK

5. New York, USA

  • Address: 1515 Broadway, New York, NY 10036

6. Los Angeles, USA

  • Address: 6922 Hollywood Blvd #101, Los Angeles, CA 90028

7. Chennai, India

  • Address: VR Chennai, 100 Feet Rd, Thirumangalam, Anna Nagar, Chennai, Tamil Nadu 600040

8. Maharashtra, India

a) Winterbear Pune

Address: Phoenix Market City Viman Nagar, Pune, Phoenix Marketcity Pune, S No. 207, Viman Nagar Road, Viman Nagar, Pune – 411014

b) Winterbear Mumbai address

Address: Phoenix Marketcity Kurla, Lal Bahadur Shastri Rd, Patelwadi. Kurla, Kamani, Kurla West, Kurla, Mumbai, Maharashtra 400070

  • If you wish to order online, of course, you can too! You can head to BT21’s official website and access the Store page to find your nearest store. Also, there are K-pop or Korean stores around that offer BT21 and BTS merch, so you can also check out if there’s one nearest you!

BTS flagship stores with official BT21 merchandise open in India 

There is little doubt about the fact that the seven-member boy group BTS has grown its fanbase in India over time. The K-pop band has gained popularity for its chart-topping songs, outstanding choreography, and humorous videos. If you frequently use social media, you undoubtedly already know how well-liked BTS’ official merchandise and BT21 goods are.

The official BT21 merchandise available at the BTS’ first flagship store in Chennai has gained massive popularity among fans. After a protracted wait, the desi ARMY is ecstatic that an official BT21 store has finally opened in Chennai.

The eagerly anticipated store finally opened its doors in February 2023 at Chennai’s VR Mall. The mall’s ground level houses the Winterbear store. Due to the K-pop boy band BTS’ popularity in India, the BT21 flagship store has been garnering favor among the ARMYs. Furthermore, all soft toys featuring BT21 characters and other toys are used to decorate the pop-up shop, so feel free to visit and purchase your own merch!


For more content, stay with us here at Spiel Times. Make sure you subscribe to our push notifications and never miss an update. You can also follow us on Spiel Anime, Twitter, Instagram, and YouTube. Until next time!

Bias Sinha is a Writer at Spiel Times. She is an introvert who is currently pursuing her Bachelors in Education. Moreover, she used to work as a freelance content writer. She is interested in books, old movies, and K-dramas. In her leisure time, she likes to read, make DIY crafts, create scrapbooks, watch series and spend time with her fur baby. Furthermore, she is also writing her own book.