TikTok has taken the world by storm with its innovative content creation and consumption approach. Its short-form video format has intrigued millions of users worldwide and empowered a new generation of creators to build their careers on the platform. With over one billion active users, TikTok is the fastest-growing social media platform, and its success shows no signs of slowing down. While TikTok pays between $15 and $50 for 1 million views, the actual earnings for creators can be much higher.

In this article, we’ll dive into the different ways TikTok creators can monetize their content and earn a significant income on the platform.

TikTok Creator Earnings

Earnings on TikTok vary greatly depending on the creator’s number of followers, engagement rate, follower demographic, and the product or service they promote. Several monetization methods are available on TikTok, although very few creators can generate enough money to be considered full-time creators.

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Unlocking the Earning Potential: How TikTok Creators Monetize their Audience

  • Promotions

    • One of the most popular methods is for influencers to work with big brands to promote products or services. Sponsored posts on TikTok pay creators $5,000 to $25,000 per million views, charging brands $0.01 to $0.04 per view. However, earnings depend heavily on the number of followers and on how many the content reaches.
    • Smaller influencers may work for free products, while larger accounts can charge up to $450,000 per post.

  • Livestream

    • Another way TikTok creators can monetize their audience is through live streaming. The live stream feature allows influencers to connect with their fans more intimately, letting you receive questions from viewers and respond in real-time.
    • TikTok’s live stream feature allows viewers to support creators by sending virtual gifts, which are converted into Diamonds that can be redeemed for payouts based on popularity. Some top creators earn up to $250 per live stream on the platform.

  • Sell your Products using TikTok

    • In addition to sponsored posts and live streaming, creators can sell physical or digital products. You can leverage your audience to sell online courses or any products that you want. Posting educational content, tutorials and recipes are some of these examples.
      • These are estimated to earn you between $100,000 to $250,000 per month depending on your follower count and subscribers on your products.

How TikTok Calculates Creator Earnings

TikTok calculates creator earnings based on several factors, including geographic location, engagement rate, genre of posted content, and account health. The exact algorithm is not publicly disclosed, but reports suggest that the more popular a creator’s content is, the more money they can earn.

Pre-requisite to Monetization on TikTok

To be eligible to earn money from the platform, a TikTok user must have received at least 100k views within the past 30 days. Therefore, this means that creators who consistently produce high-quality, engaging content have a higher chance of earning more money.

Get Paid on TikTok: Strategies

  • Stay True to Yourself

    • Originality is vital on social media, and TikTok is no different. Users crave genuine content, so staying true to yourself is the best way to gain followers and make money.
  • Persistence is Key!

    • Making money on TikTok isn’t easy, but persistence pays off. Persistence pays off when trying to secure brand deals, so don’t give up too early. Hard work and determination can lead to significant earnings on the platform.
  • Learn from Successful Creators

    • Looking to your favorite creators for tips is a great way to get started on TikTok. Check out what they’re doing to make money, such as brand deals, merchandise, or advertising other products.
  • Mix Sponsored Content with Regular Content

    • It’s also important to strike a balance between sponsored content and regular content on TikTok. Your followers will lose interest if every post is promoting something, so make sure to mix in other types of content as well.


TikTok monetizes creators through Creator Fund, promo posts, live streams, and selling products.

While the Creator Fund payouts per view may seem relatively low compared to other platforms like YouTube, TikTok’s vast user base and popularity offer creators a unique opportunity to reach a wide audience and build their brand. Additionally, with the right strategy and approach, TikTok creators can earn a significant income and potentially turn their passion for creating content into a full-time career.

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Loves to play DotA, LoL, and ML. Finished almost all FF series and enjoys playing MMORPG. Jhimlerry is also a former vocalist/bassist of a local band in the Philippines.