Courtesy of Infatica

Sponsored Article

The e-commerce industry has become a competitive sphere because of new internet technologies. As a result, the e-commerce industry has evolved into a “survival of the fittest” sphere for businesses using online platforms. Nonetheless, proxy servers can help businesses gain a competitive advantage.

Proxies offer security solutions that your business needs to establish a competitive edge. A proxy server is an application-level gateway that acts as an intermediary between a user and the internet. Incorporating proxies in e-commerce business improves security and privacy and supports competitor research. Proxies can also improve network performance and provide internet use control.

How Do You Use Proxies in E-Commerce?

A proxy server acts as a gateway between your business network and the internet. They also provide varying security, functionality, and privacy levels. But proxy servers come with cybersecurity risks that you should understand before use.

A proxy server facilitates web requests and responses between a user and a website server. Since e-commerce is competitive and lucrative, using proxies for your business network handles all incoming and outgoing traffic. Data exchange between a user in your network and website servers occurs anonymously because the proxy hides the user’s real online identity and bypasses existing restrictions using different IP addresses.

With an in-depth understanding of how proxies work, here are the benefits of using proxies in the e-commerce industry:

Uncompromising Anonymity

Exposing your business IP address increases the risk of cyberattacks. Incorporating proxies in your internet communication keeps your IP address hidden at all times, reducing the risk of cyberattacks. Besides, browsing anonymous will protect your sensitive business activities like development tasks, competitor analysis, and market research.

Proxies offer different levels of anonymity; hence, different classifications: transparent, anonymous, and high anonymity proxies. High anonymity proxies are ideal for the e-commerce industry because they don’t reveal that they are a proxy server, guaranteeing 100% anonymity. Also, high anonymity proxies hide the user’s IP and replace it with their own.

Fast and Reliable Competitor Research

Every business that operates in a competitive market invests in competitor analysis as a marketing strategy. The E-commerce industry requires a business to engage in extensive competitor research to identify unique selling points. Based on the outcome of the research, your business can make sound decisions that result in a competitive edge.

E-commerce competitor research involves heavy web scraping to collect data about the competitors. High-ranking websites use advanced technological tools to hide their data, but you can bypass the restrictions using proxies. Proxies, particularly residential rotating proxies, allow your business to collect all types of publicly available data. Also, rotating proxies are ideal for accessing geo-restricted websites.

Maximum Security

Technological advancement and the internet have opened infinite ways for businesses to engage with different market segments. Nevertheless, as internet use grows, online insecurity continues to expand. Cyber risks are a threat to e-commerce growth, and industry experts predict cyber attacks to increase by an 8% CAGR between 2021 and 2026.

With the growing rate of cyber risks, e-commerce businesses should not underestimate the value of proxies in improving security. Allowing all incoming and outgoing traffic to pass through a proxy server supports filtering and scanning of harmful content. They encrypt data and prevent it from misappropriation by third parties, deny service attacks, and prevent external malware. Proxy services at IProyal are ideal for protecting your system since they offer different types of authentications: username/password and whitelisting.

Balancing Web Performance

Proxy servers are primarily used to enhance security by ensuring no direct connection between the internet and the internal network. A proxy will intercept an HTTP request coming from a source device, hide the IP, location, and other sensitive data, and send the altered request on behalf of the internal user. That’s not all since a web cache proxy server improves web performance by keeping web objects that are likely to be reused by other users on the same network, thus saving bandwidth and leaving the internet connection available for other tasks.

Integrating proxy servers boosts performance since they can act as a firewall and web filter for dynamic content. In addition, web caching proxies ensure fast requests load, monitor business data, and collect them for future use.

However, keep in mind that some proxies, especially free proxies, increase the risk of your website crashing because of high volume requests. Therefore, opt for premium proxies to protect your business website.

Conclusion

Proxies are the perfect technological tools for any type of modern business to outdo its competitors. The primary role of proxy servers is to increase online security and privacy, but they have a lot to offer in the e-commerce industry. They allow a business to access competitor data anonymously, aid competitor and market research, and enable access to restricted content.

A good proxy server is an ideal solution to take your online platform to the next level and counter competition. E-commerce businesses can extend proxies used to prevent DDoS attacks and malware threats, but performance depends on the choice of provider. Consider a private proxy provider that offers excellent technical support, a high number of proxies in different locations, high speeds, and no compromises in terms of security.