For over four decades, marketers have spent a fortune to display their most imaginative advertisements during the Super Bowl. This year, a 30-second commercial during the LVI broadcast of the Super Bowl on NBC reportedly cost $6.5 million. Therefore, it is essential that whatever is running be noteworthy.
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Coming back to Super Bowl Ads, in my opinion, the quality of an advertisement is not determined by the night it airs but rather by our ability to recall it many years later. Based on that, below are the 11 best ads ever screened during the Super Bowl.
Super Bowl Commercials: The 11 Best of All Time
1. Super Bowl XIV (1980) – “Hey Kid, Catch!”: Coca-Cola
This ad, in which Tommy Okon played “Mean” Joe Greene and threw his jersey to a kid, first aired on Monday Night Football in October 1979. The fact that it is still at the top of this list shows how great it is.
2. Super Bowl XVIII (1984) – Apple’s First Macintosh
This ad for the Macintosh computer, directed by Ridley Scott, was only shown once. It was clear what it meant. And history was forever altered!
3. Super Bowl XXVII (1993)- McDonald’s: The Showdown
The best basketball players of all time, Michael Jordan and Larry Bird enjoy an epic game of Horse. There is only a net.
4. Super Bowl XXXIII (1999) – Monster.com: When I Grow Up
In a tragicomic manner, the best dot-com advertisements tapped into feelings we all experience at some point in our careers.
5. Super Bowl XLV (2011) – Volkswagen: The Force
After Return of the Jedi, many people didn’t like how George Lucas handled the Star Wars franchise. However, this commercial shows that he still has a sense of humor.
6. Super Bowl XLIII (2009) – Doritos: Crystal Ball
Many Super Bowls were filled with commercials for Doritos by Frito-Lay that displayed doofuses. The best one is where a crystal ball is thrown at a vending machine.
7. Super Bowl XXIII (1989) – Budweiser: Bud Bowl I
For the past three decades, Budweiser has been the only corporation that has regularly created the top Super Bowl commercials. It all began with this ad in which beer bottles played football, and Bob Costas called the game.
8. Super Bowl XXVI (1992) – Nike: Hare Jordan
“Who’d you expect, Elmer Fudd?” The only advertisement on this list that led to a movie was this one with Michael Jordan and Bugs Bunny. Four years later, they would work together in the movie Space Jam.
9. Super Bowl XXXVII (2003) – Reebok: Terry Tate
In turn, this ad with office linebacker Terry Tate (played by actor Lester Speight) was a way to let go of the minor irritations that come up at work every day.
10. Super Bowl XXX (1996) – Snickers: Marv Levy
The fans and players of the Buffalo Bills were heartbroken when they lost the Super Bowl four times in a row. It was one of the best Super Bowl ads because they could make a joke about it.
11. Super Bowl VIII (1974) – Noxzema: Joe Namath Gets Creamed by Farrah Fawcett
Tell someone who says the contemporary pop culture has misplaced its morals to stop watching Blue Bloods and watch this ad. This sleazy advertisement is so full of hints that Joe Namath couldn’t maintain his composure while making it.
Tell us which one’s your favorite in the comments below!