The recent onslaught of Netflix’s new password-sharing policy has been extended to Canada, New Zealand, Spain, and Portugal.  What is it exactly and how does it work?

Why Netflix is coming up with new password-sharing policies?

Netflix Password Sharing
Image via Netflix official
  • On February 5, Netflix tested its new password-sharing policy in Chile, Costa Rica, and Peru. The company had previously published the policy on its US FAQ page but later removed it. They called it a mistake.
  • Immediately upon such an update, subscribers took to social media to complain. Telling how such a feature was derogatory, given it was a complete disaster for their ease of using their accounts.

How Netflix has been losing subscribers

  • In the final quarter of 2022, the company is expected to gain 4.50 million subscribers. In the third quarter of 2022, it added 2.41 million subscribers. Following a loss of around 200,000 subscribers in the first quarter and another 970,000 in the second quarter.

Following such results, certain changes felt imminent. After co-founder and co-CEO Reed Hastings stepped down, Greg Peters was named co-CEO.

The new “Basic with Ads” subscription tier, which features ads, was launched on November 3 in the United States, the United Kingdom, Canada, Japan, Korea, Mexico, Brazil, Spain, France, Germany, Italy, and Australia.

How Netflix’s new password sharing policy works

Now the policy seems all hell-bent on being enforced. The policy required all devices using a single Netflix account to be linked to a singular primary location, which the company would verify through mandatory logins to the same Wi-Fi network every 31 days.

  • Secondary users from different locations would need to register for their own account or a second account. Subscribers traveling for extended periods could request a temporary code for hotel smart TVs, laptops, and other devices for seven consecutive days at a time.

How much do you have to pay for a secondary account?

Users can pay an extra charge of CAD$7.99 (US$5.96), NZD$7.99 (US$5.09), €3.99 (US$4.30) in Portugal, and €5.99 (US$6.45) in Spain to add up to two secondary users who reside outside of the primary location of the account.

Concluding

As part of the new policy, Netflix is providing a feature for profile transfer that will allow users to move their watch history and queue lists to another account. In January, Netflix announced that its “paid sharing” subscription options would become available more widely in the first quarter of 2023.

The company reached 230.75 million global paid subscribers, adding 7.66 million in the last quarter of 2022.

In June, Netflix announced that it was laying off 300 employees, which amounted to approximately 3% of its current workforce, according to the Hollywood Reporter. In May, the company had laid off around 150 employees, mainly in the United States.

SOURCES: CNN
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Rhytham Das
https://www.spieltimes.com/author/rhytham
Rhytham is a Philosophy graduate who founded a state-level organization that promotes anime and Japanese culture in his home state in India. He is also an ardent writer, poet, musician, vocalist, graphic designer, and photoshop artist. He has worked on multiple state and national level conventions. Other than anime, catch him watching western series that really have in themselves the solidity to catch his attention.