We can trust the visuals of BTS Jungkook and BLACKPINK Jennie to break the internet, and that’s precisely what has happened with their latest Calvin Klein campaign. In the new videos and posters unveiled by the Premium American fashion brand, the K-pop stars look ever-youthful in the denim-on-denim apparel. Let’s take a look at the campaign and fans’ reactions to it.
BTS Jungkook and BLACKPINK Jennie look stunning in the Calvin Klein campaign
Calvin Klein‘s unveiled their promotional videos and images for the latest fall collection. The line-up for their campaign features Alexa Demie, Kid Cudi, Kendall Jenner, and the K-pop idols Jungkook and Jennie.
- The collection is an ode to sensuality, confidence, and playfulness. The two global K-pop superstars, who are frequently praised for their styles that elaborate their alluring visuals, are perfect for this campaign.
- Additionally, the clean-cut relaxed fashion featuring many crop tops that highlight the charms of Jungkook and Jennie obviously shook the internet. This sensation isn’t surprising as the line-up features the hottest talents capable of raising the temperatures this fall.
Exploring the campaign looks
The artistic lens of famed directors and photographers Inez & Vinoodh excellently captured the captivating confidence of K-pop idols. Jennie‘s cropped T-shirt with a Calvin Klein band paired with low-rise jeans that let the brand’s identity peak at the waist. It’s completed with a black coat balancing the street look with some business casual that stole the hearts of her fans.
- Meanwhile, Jungkook‘s masculine re-imagination of the same look with a fur-lined denim jacket, a loose white cropped tank top, and a casually thrown sheer tie scarf. It’s matched perfectly with Calvin Klein’s band peaking just around his abs, making his fans go feral.
- Both the artists also appeared in a matching all-black look that highlighted their toned bodies, perfectly capturing the sensual and confident theme of the fall campaign. Their videos, where they jump and twirl, show their playfulness, making this campaign a jampacked package.
Fans react to Jennie and Jungkook’s campaign
Fans of the K-pop superstars felt pressured to submit to the dominating charms of Jennie and Jungkook. They gladly gave in to the attractiveness, and both artists began trending on the social networking platform X (formerly Twitter).
- This trend also saw a significant rise in the engagement of Calvin Klein’s socials, making this campaign successful.
- Previously, Jonathan Bottomley, global chief marketing officer of the brand, disclosed that their company garnered 1.7 billion impressions with the PR and social media marketing after their Spring 2023 Campaign.
The company is returning with BTS Jungkook, BLACKPINK Jennie, and a bigger ambition to launch their minimal and modern designs with the fall 2023 collection.
What is your reaction to the Calvin Klein campaign featuring BTS Jungkook and BLACKPINK Jennie? Share with us in the comments below. For more content, stay with us here at Spiel Times. Make sure you subscribe to our push notifications and never miss an update. You can also follow us on Spiel Anime, Twitter, Instagram, and YouTube. Until next time!